Homeowners Insurance Lexington: 3 Psychological Weapons Homeowners Insurance Brokers Use
Homeowners Insurance Lexington: Okay, maybe not only homeowners insurance Georgetown brokers use them… but they do use them too! Here are the 3 psychological weapons that you will certainly find in the arsenal of every renters insurance Lexington broker (and other business men/women who are looking to “seal the deal”):
- Giving customers “less” options. But do not worry, less is not always bad. If your broker only provides you with a small number of options, it means they have already done their homework and they chose the options which are tailored to your needs. Had they given you 50-100 options, you wouldn’t have known which one to choose, would you?
- The handshake. Whenever you go to a meeting with your homeowner’s insurance broker, pay attention to the way they shake hands with you. If they use both hands to greet you, it means they want to be in control of the meeting. Usually the two-hand shake goes like this: you shake hands normally and then the other person places their second hand above yours (so your hand now rests in a sort of a sandwich: their hand-your hand-their hand).
- Smiling. A smile is a powerful tool for every business owner. By smiling, nodding and looking you in the eyes, the other person convinces you of their attention, so you end up trusting them.
Notice how these are not negative actions? All three of them work towards helping people to make a decision regarding their homeowners insurance. While it is in the broker’s interest to sign a new contract, these 3 “weapons” are rather harmless… yet highly effective.
So if you ever find yourself in Georgetown, Lexington, Versailles, Nicholasville in search for renters insurance Georgetown, make sure you pay attention to these signals.